YouTube erwartet geringen Umsatz

Der Silicon Alley Insider berichtet unter Berufung auf das Wall Street Journal, dass YouTube lediglich einen Umsatz in Höhe von $200 Millionen generieren wird und damit weit unter den Erwartungen von Google liegt. Jedoch seien laut Google-Verkaufsleiter Tim Armstrong bereits Gegenmaßnahmen getroffen:

“Google plans to begin accepting "preroll" and "postroll" ads, which will run before and after some YouTube video clips, according to one person familiar with the matter. The plan under consideration, this person says, would give companies that post video clips the option to sell such ads, and share the revenue with Google. YouTube has long forsworn such ads because consumers don't like them. But advertisers consider them highly effective.“

Weitere Infos unter:
Silicon Alley Insider: "Google: We Can't Figure Out How To Make Money On Web Video, Either"

The Wall Street Journal: "Google Push to Sell Ads On YouTube Hits Snags"