Mittwoch, 24. September 2008

Lexus, Lisa Kudrow launch webseries

Luxury car manufacturer Lexus has launched a branded series hosted by Lisa Kudrow (Friends) for the web titled Web Therapy. The comedy focuses on a therapist and five of her clients. In an innovative and experimental mood, the creators of the show have it take place on an Apple screen through apparently-virtual meetings using video-conferencing between the clients and their therapist.
Lexus launched LStudio, the platform on which the show is being broadcast, as an attempt to reach a younger audience, according to The Hollywood Reporter. They avoid placing their own products and focus mostly on content.

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