CBS vereinbart First-Look-Deal mit Eqal

CBS hat einen „First-Look-Deal“ mit den Produzenten von LonelyGirl15 abgeschlossen. Hier ein Ausschnitt aus der Pressemitteilung:

"...The partnership, while non-exclusive,gives CBS a "first look" in terms of collaborating on new multi-platform show concepts developed by EQAL. In addition, EQAL will act as a consulting partner to CBS to help create experiences that extend the narrative of its television shows to online and mobile platforms. Miles Beckett, CEO of EQAL said, "Until now, online content associated with TV shows has had virtually no real connection to the show's narrative experience. What CBS and EQAL are coming together to create is groundbreaking and will be the first time that television stories will be extended and amplified online in a way that takes full advantage of the Internet's capabilities for interaction and community. The extended narratives online will give fans and viewers the opportunity for a whole new level of engagement both in between airings of the TV episodes and as standalone plot lines."..."

Die Pressemitteilung in voller Länge:
CBS and EQAL Team Up for First-of-Its-Kind Partnership to Create Integrated TV and Online Shows